Summary
- Carbone Smolane Agency, graphic standard for Morgan Stanley
For Morgan Stanley, Carbone Smolane Agency(CSA) created a comprehensive three-tiered system for all of the company's corporate events around the world. This comprehensive design standard allows Morgan Stanley to convey its key messages consistently throughout all of its branches regardless of cultural or geographic difference. CSA also developed schematic layouts to test and analyze relevant content of Morgan Stanley's Equity Research Report.
- Smart Design, packaging design for simplehuman
Designers have little control over how the product would be displayed in large retail environments, surrounded by competing products. Therefore, product packaging needs to be designed to stand out from the clutter. Since most retail environments are self-serve, packaging also has to attract and educate potential buyers. Stating the benefits of a product rather than only listing its features helps the consumers realize the benefits of the product.
In addition to boxes, Smart Design also developed a system for detailed but elegant labeling for the simplehuman product itself, so customers could get information even if retailers took the products out of the boxes to display it.
- Addison, various projects.
In order to change and improve end-user experience, first, the company's internal system needs to be addressed. In creating successful information design, it's important to see the problem form the user-centric point of view and understand their mental model.
- Pentagram Design, magazine redesign for TIME magazine
A consistent formatting through the use of a strong, grid-based approach in publication design can guide the readers through the publication and separate the editorial pages from all the ads. Using a limited palette of fonts and color allows the liveliness of the art, such as photographs, illustrations, and information graphics, to come through. Every redesign needs to begin with an exploration into the heritage of the brand.
- And Partners, brochures for Mohawk Fine Papers Inc.
The design of a successful information graphic must begin with the development of content. And having a piece where the design and the writing are integrated is the best way to get good design. Design elements can also be used to reinforce a sense of information architecture, so readers wouldn't be required to read any of the pieces from beginning to end, and also to create multiple access points.
- Simon & Goetz Design, magazine for Sal. Oppenheim
By featuring emotionally engaging images within the articles alongside the standard facts, the magazine uses emotions to create reader enthusiasm for a topic or article. By expanding the information design to the emotional dimension, the communication also often becomes more tangible and memorable for readers.
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