Week 5 Reading Reaction

Summary

All the general design principles apply in information design.

Color is very effective in conveying differentiation. Color can also be used as a navigation tool.

Type style can be used to differentiate types of information and establish hierarchy.

Changes in weight and scale, combined with color and type, are effective in creating emphasize and clarify complex hierarchies.

Grids and empty spaces can help viewers navigate through complex information. The structure of the design piece itself can communicate additional meaning.

Grouping information help viewers quickly find the information they are looking. Multiple entry points allow the audience absorb information as visual sound bites. Grouping can also be used to show hierarchy, especially when used in conjunction with changes is color, weight, and scale.

Graphic elements, such as lines, rules, and bullets, are tools used to attract the viewers' attention and can also provide direction and punctuation.

Imagery is an effective tool to attract attention. An effective imagery can also help summarize a complex information.

Sound can help the audience understand the information better, and when combined with imageries, can have a powerful effect. Motion draws the viewers attention and creates a sense of narrative that leaves a memorable impression.


URLs

• http://www.visualboxsite.com/
  The simple rectangular grid is not only used to organize information, but also used a base for the website structure and navigation itself.

• http://departuresdesign.com/
  This website is very simple and minimalist. It even seems like it is designed only using the basic design principles mentioned in the reading. Yet, it is the simplicity of the website that makes it looks bold and innovative.