Project 1 Creative Brief

Background
In addition to the verbal explanation, the How Nuclear Power Works article in HowStuffWorks.com currently has a simple pictorial explanation of the nuclear reactor process. This diagram, however, only serves as an accompanying visual for the text. It lacks clarity and detailed information to be used on its own.

Target Audience
The primary visitors of the science page in howstuffworks.com are male and female between the age of 6-17 and 25-64. They are K-12 students doing research online or adults looking for a general information about scientific topics. From the total visitors, 14% do not have a high school diploma, 14% have a high school diploma, 38% have studied in college, while 34% have a bachelor's degree or higher. The detailed information of the target audience can be found here.

Objectives
The interactive infographic that I'm proposing would contain more detailed information and features animation to make it as a self-explanatory infographic that is capable of explaining the entire process by itself. The infographic would also have a more appealing illustration with additional verbal explanation written in plain language in order to make what seems like a very technical topic to look more fun and more approachable by a wider audience.

Obstacles
The topic of Nuclear Power, especially the one about the Pressurized Water Nuclear Reactor process, sounds very technical and uninteresting.

Key Benefit
The audience would get a clear general understanding about the processes inside a nuclear reactor without being overwhelmed by scientific facts and terminologies.

Tone
The tone of the infographic is light and friendly while still maintaining a credible look as a trustable source of information.

Media
The new infographic will be presented in the form of an interactive flash animation with have a dimension of 800x600 pixels and published online in the How Nuclear Power Works article.

Creative Considerations
The wide range of educational background of the target audience requires the information to be not overly technical while also not overly simplified.