Project 3 Creative Brief

Background
The contemporary Seattle Central Public Library's architecture features innovative form and function. Although the implementation of the revolutionary library system improves the efficiency of book-handling and library expansion a lot, however, it also makes the building more complex and harder for visitors to find their way within it. When it was first opened, the building lacked a sufficient wayfinding system. Currently, the library's wayfinding system has been improved but is still inadequate and lacks consistency with the original signing system.

Target Audience
The prioritized target audience is male and female between the age of 18 to 65 years old. The majority of the visitors are educated people who are computer literate. Their primary intention visiting the library is not only to find books, but also to use one of the 400 computers available in the library. Most of the primary target audience are regular visitors of the central library. The second group of audience is tourists who mostly visit the library for the first time. They don't come to look for books but to tour the unique building. The third group of the target audience is kids between the age of 3 to 12 years old. They often come to the library accompanied by the their parents, and they spend most of their time there in the children's section.

Objectives
The proposed wayfinding system would include a new set of icons, an improved library map, a new color-coded signage system, and an improved personalized library direction. The new signage would be implemented consistently throughout the library, especially in locations of high visitors traffic. Its visual design would mimic the original library informational signage to give a more unified look and feel to the overall library wayfinding system.

Obstacles
The architecture of the library is very complex and each level is different than the others.

Key Benefit
The visitors would be able to explore the building easier. They would be able to easily find their way without specifically having to look for directions because the signages are placed at key locations.

Tone
The tone of the signage system is bold yet friendly, just like the contemporary building itself.

Media
The map will be printed on a sheet of glass and placed on a metal stand. The signage will be printed on a sticker and placed at key locations. The online map will be presented as an extension to the current library's website.

Creative Considerations
The architecture of the building is complex, therefore the map and directions should be simplified so the viewers can easily understand, but not oversimplified so that they are still recognizable as representations of the unique architecture.