In order for designers to be perceived as much more than decorators, we have to thoroughly understand the content of the design.
Future content updating must be planned early in the project. Designers must consider who will be responsible for future content management, how often the content needs to be updated, type of content that needs to be updated, and whether a trained person will be needed to update it.
Before starting designing, we must also consider the final "form factor" of the piece. What is the best format to address the audience? How will budget influence the format? Does the client have a preferred format? How often does the design needs to be updated?
The creative brief is a short document that outlines the important information about a project so that the entire them has a clear sense of the project's background and goals. It should be written by someone who meets with the client so that that person understands the project details very well. To make sure that a creative brief has an accurate content, it must be approved by the client.
A typical creative brief breaks down information into four general categories: client information, project information, project goals and requirements, and project logistics. Although there is no right or wrong way to do a creative brief, what's important is that it needs to capture the critical information so that the people who need it are "on the same page."
A user persona is a brief profile of a typical user that outlines specific personality, attributes, desires, needs, habits, and capabilities. It is a cost-efective and quick way to learn about the users' needs and expectations. For a big project, a series of personas are needed to reflect the wide range of audience.
To create a persona, first we must identify our main audience types. Next, create a short list of specific attributes for that type of audience, such as age, gender, education, profession, geography, lifestyle, interests, or hobbies.
Scenarios help designers identify specific patterns in how users interact with information design. They help us confirm our design satisfies the needs of the target audience.
URLs
- http://www.graphicdesignblog.co.uk/wordpress-as-a-cms-content-management-system/
The reading talks about how future content updating and content management system should be planned early in the project. This is especially true for web design. One of the major problems of truly visually stunning websites, such as flash, is that it is difficult to update the content. There are many solutions for this, but one of the easiest is to use use WordPress as a content management system (CMS). As we all know, WordPress is quite easy to update, so why not use it as a simple CMS? This website discusses this possibility and shows some good looking examples of websites that uses WordPress as their CMS.
- A useful and detailed yet easy to understand guide to write a creative brief. It also has a couple examples of user personas in it.How To Write A Creative Brief, by True Digital
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